How to keep customers coming back


As Australia’s café culture expands and competition for customer loyalty heats up, the need to create the perfect coffee experience becomes paramount. So how does your coffee shop stand out in a sea of coffee options? Here are five ways to build a loyal customer base and keep people coming back.

  1. Great coffee

If you want to keep people on the edge of every sip, the coffee should be premium. Without high quality roasted coffee beans, the experience can only be sub-par at best.

  1. Presentation

While it can be hard to keep up with a large influx of customers, it’s important that your store is kept clean and tidy. This includes wiping the counter down to keep it clear and free of milk and ground coffee. Having a consistent and clear shop design that caters to your style as well as appropriate lighting and music could also help create a relaxing and welcoming environment.

  1. Exceptional customer service

Being greeted by friendly staff creates a welcoming environment and keeps customers coming back. Invest in training and finding the right staff who have the knowledge and passion to learn. Coffee Guru offers a comprehensive training programme including theory, practical, coffee making and on-site assistance to help all employees develop the right skills to succeed.

  1. Location, location, location

You should consider your customers when determining the location of your store. Depending on the area, this could be a shopping centre for families, a business centre to attract young professionals or a corner store for the local community. If the location is hard to get to this can severely limit the amount of customers you get.

  1. Food options

Whether it’s a light snack or a hearty meal, having an irresistible food menu can provide you with a point of difference. Creating food and coffee specials can help solve that lunchtime dilemma or 3:30pm pick-me-up, making your coffee shop the ultimate destination to relax solo or with friends.

What do you look for in a great coffee shop and what do you think is the most important aspect? Tell us in the comments below.

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